The triple bottom line approach and all of the social initiatives that the

The triple bottom line approach and all of the social

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The triple bottom line approach and all of the social initiatives that the company has in place right now are strengths for the company for now as well as the future. As more and more governments and consumers become socially and environmentally conscious, it is going to almost require companies to do the same. Information on these matters is readily available to consumers and more of them are going to start referencing this information before shopping. Many consumers in the United States as well as other countries are starting to boycott companies who are not socially responsible. The major weakness for ITC LTD is that the majority of their business and profits come from the tobacco industry which is being heavily scrutinized around the world. Taxes are being raised higher and higher on the industry and this is causing the company to raise prices or keep prices the same and reduce their profits. This industry is also being seen in a more negative light and this is going to hurt ITC LTD in the future. This is why it is very important for ITC LTD to keep expanding their business segments and become involved in other industries outside of the tobacco industry.
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  • Summer '16
  • michael jakait
  • Corporate social responsibility, ITC Ltd, successful company

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