Finance department: the marketing department will need to work closely with the financedepartment to ensure that:There is an adequate budget to meet the needs for research, promotion and distribution. Thefinance department have a whole organisation brief to ensure that all the business operates withinits financial capabilities. They will want all departments to work within their allocated budgets.Like all departments, marketing may wish to overspend if profitable marketing opportunitiesemerge over the year. The marketing department is likely to concentrate on sales volume andbuilding market share, while the finance department may be more focused on cash flow, coveringcosts and paying back investment as quickly as possible.Human Resource Management: the marketing department will need to work closely with theHRM to ensure that appropriate skills and staffing levels are in place to:Research and developnew product ideas. Meet production target, create an ambitious and competent sales teamThe HRM department will have many recruitment and training demands from across theorganisation. It will have to balance its obligations to marketing with those to other departments.A functional structureis one of the most common organizational structures. Under thisstructure, the organization groups employees according to a specialized or similar set of roles ortasks. While functional structures operate well in stable environments where business strategiesare less inclined to changes or dynamism, the level of bureaucracy makes it difficult fororganizations to respond to changes in the market quickly.12
The advantages of Functional Organization:The team is managed by an experienced person with a high ability and skills who can adequatelyunderstand and review the entire work.The team members work with other people in the field and it allows sharing of thoughts andknowledge to make the people learn new skills.The staffers have the chance to get promoted within their functional areas which can be a reasonfor them to stay long term. The company is getting the advantage of their expertise andknowledge.Because of people’s expertise, the workers with specialized skills can perform tasks quickly,efficiently and with more confidence, while reducing of work-related mistakes. The clear natureof the career path within the functional unit makes it possible for employees to be highlymotivated to advance their careers as they move up within the hierarchy. This will keep themaiming for advancement and development.This can be an ideal structure for small businesses that focus on one product or service becauseyou can maximize performance by encouraging peer cooperation among different units atvarious levels of management through supervision and coordination. Specialization leads tooperational efficiencies and enhances productivity levels.