An example of a Type B startup idea is a a new microsponge technology allowing

Small Business Management: Launching and Growing Entrepreneurial Ventures

This preview shows page 8 - 10 out of 20 pages.

10.An example of a Type B startup idea isa.a new microsponge technology allowing oils to be contained inside billions of microscopic sponges.b.a baby stroller that pushes more easily and is more difficult to overturn than previous designs.c.opening a new hamburger stand on the corner with no unique product differentiation.d.a new mail-order business selling a foreign-produced item never sold domestically before.ANS:APTS:1REF:p. 72OBJ:3-1 TYPE: ANAT:Reflective Thinking | Value Creation11.A Type A idea involvesPTS:1REF:p. 71OBJ:3-1 TYPE: DNAT:Analytic | Value Creation12.A Type B idea involvesPTS:1REF:p. 72OBJ:3-1 TYPE: DNAT:Analytic | Value Creation13.A Type C idea involves
Background image
PTS:1REF:p. 72OBJ:3-1 TYPE: DNAT:Analytic | Value Creation14.What idea accounts for the largest number of startups?a.A technically new processb.Performing an old function in a new and improved wayc.Using prior work experience as a basis for starting a new businessd.A product or service absent in a market but available elsewhereANS:BPTS:1REF:p. 72OBJ:3-1 TYPE: CNAT:Analytic | Value Creation15.An example of a Type C startup idea isPTS:1REF:p. 72OBJ:3-1 TYPE: ANAT:Reflective Thinking | Value Creation
Background image
Image of page 10

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture