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What is the demand for your product/ service?Is your target market a large niche? Are there many businesses currently servicing your niche?Very high demand, there are PTs everywhere but a great PT is hard to find and usually always busy.What is unique about your product/ service?Why should your market buy from you?My independence and knowledge in the field of weight loss and gaining. My past history and previous employment19
BUS12 BusinessAssignment v2.2 (2018/12/11)Customer management [• We maintain a great relationship with our customers by providing the best service 24/7 open to the clients and always friendly and getting on a personal level and becoming a PT but also anopen ear to listen to their problems.• We will always leave the clients wanting more and with fast results and friendly personality they can relate to this will keep your customers coming back• We have the most upright respect and extremely high customer service standards. The customer is always the one who we should strive to accomplish their goalsS.W.O.T. analysis[Dot point each of your businesses strengths, weaknesses, opportunities, or threats in the table below. Remember that you are in your business, so you are also using this S.W.O.T. to analyse yourself.Be critical, and ask opinions from those who know you.Consider:You, the product/service, and your business.)Minimum of 5 answers per quadrant.StrengthsWeaknesses1. Good team2. Quality employees3. Great knowledge 4. Massive exercise library 5. FriendlyWe will develop our strengths by always learning and studying different exercises for our personal growth. Keep regular updates and feedback from clients.We will expose our competitor’s weaknesses by being the best and making our customers spread the word on how good Fitness really is1. Not so computer savvy2. Small business3. Not many clients4. Not artsy crafty with advertising5. Confidence in approaching strangers We will improve and prevent our weaknesses by testing and trying to succeed and keeping at it. Slowly but surely expand the business and learn different ways to market and selling we which will involve meeting new faces etc.OpportunitiesThreats1. The community needs a fresh face in the business2. Operate in an affluent suburb3. Unused Locations4. Unhappy Customers5. Previous Clients spreading the word alreadyHow will you explore and undertake opportunities?With a new face in the PT business which strives to make the customers happy, this business will be a breath of fresh air for all the unhappy customers and the unused locations so there won’t be any over lapping needed.1. Competitors are next door2. Council licensing fees3. Copied Workouts4. Unhappy Customers5. Mystery ShoppersHow will you prevent threats?We will prevent these by not worrying about the competitors because we have the best of the best, Purchasing licenses before we start so we are ready, Not releasing the workouts to the public without a fee, Because we strive on our customer service, unhappy customers shouldn’t be a threat to us but we have ways to assure there won’t be any. Mystery shoppers/other PTs by making them know we are the best and they are showing them what a great session is.