Today consumers are more aware of the negative

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Today consumers are more aware of the negative effects (air pollution) caused by cars fueled by petrol and diesel Increasing fuel prices open up large markets for GM’s hybrid and electric cars as consumers shift towards cheaper fuel types Threats Due to increasing extraction of shale gas, future fuel prices should drop and make electric and hybrid cars less attractive A new wave for stricter regulations on vehicle emission standards may negatively affect GM’s finances Ford Motor Company SWOT Analysis Strengths US Auto sales are coming in at a 14.6 million annualized rate, which is higher than the 13.5-14 million expected Sales for the Ford F-Series are up 10.9% YTD (US) Sales for the Ford Escape are up 6.3% YTD (US) Weaknesses Europe continues to drag on Ford's earnings and is the primary reason why Ford's stock performance has been lagging Ford losses in Europe exceeded $1.5 billion in 2012 The global slowdown is impossible to dodge
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Opportunities In China with Toyota and Honda out of the picture for some time, Ford can gain a lot of market share Ford, which is making all of its money in North America and hopes to hold a 12% profit margin in this region, will be a huge beneficiary of this return to normalcy Threats Ford still has a lot of debt and pension liabilities to deal with, and if Ford stops dealing with it then you have problems The global slowdown, less GDP means less spending on cars and trucks The European Union has come out and said that it won't grow in 2013 and could still easily slip further into a recession Hyundai Motors SWOT Analysis Strengths The company employs about 75,000 persons around the world Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide Hyundai sells over 1.5 million vehicles per year Hyundai has excellent branding and advertising by having celebrity brand ambassadors Weaknesses Hyundai lacks cars for the ultra- premium segment Opportunities Developing hybrid cars and fuel efficient cars for the future Tapping emerging markets across the world and building a global brand Fast growing automobile market Threats Government policies for the automobile sector across the world Ever increasing fuel prices Intense competition from global automobile brands Substitute modes of public transport like buses, metro trains
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Automotive Industry Case Study
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INDUSTRY BACKGROUND The automotive industry today is in the middle of a dramatic and largely unprecedented transformation. The heart of this transformation is not about how the auto company does its work but rather how it defines itself. The model of the car company that Henry Ford created and Alfred Sloan perfected—integrated, scale-driven, “product-push”- oriented—prevailed for decades. It drove the consolidation of the U.S. industry from dozens of manufacturers to four to three to two-and-a half (which then, with a little push from a visible hand, recovered to three). It
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