Like woman who gave birth to me is mother translation

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-LIKE WOMAN WHO GAVE BIRTH TO ME IS ‘MOTHER’ - Translation exists Orality: Speech; dominant technology - Not always accurate (memory tools + repetition)
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WEEK 6 Harold Innis: Transport + technology - Monopolies of knowledge Questioned: how does technology work? - material / resources - Cars + planes + trains most important? NO ITS MEDIA!!! - Becomes media scholar (media technologies) 2 THEORIES: 1. BIAS … of media (every technology invented) - Time based media ** good @ saving info… Durable + lasts long time EX.) speech + writing STONE + film camera (costly so it is selective) - Space biased media ** Portable + moved easily EX.) printing press, writing: PAPER; radio; digital camera (instant gratification + unlimited uploads) Marshall McLuhan : studies present- MEDIUM IS THE MESSAGE Global village ↓Oralility (tribal) small + intimate + 50 ppl + no privacy + all connected ↓Literacy (de-tribalized) a bit isolated + just words on paper Global (re - tribalized) 8 bill ppl all connected thru TV + internet. Much more connected than literacy. EX.) photo vs essay. (dead refugee child) Hot / cool media HOT : High intensity + Low participation EX.) Movies @ theatre; Concerts (where you can only do one thing at a time) COLD : Low intensity + High participation EX.) T.V, smartphone, comics (ability to multitask + do more than one thing at a time) - Must understand present to understand future What values does a technology take from + give to society? - Taken from society who builds it, then everyone else adapts (THOSE WHO BENEFIT) What forms of power are encouraged or discouraged? (who wins + who loses) - EX.) printing press + Catholic Church; it doesn't help the church + TAKES AWAY their
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power Monopolies of knowledge 1. Control of resources: a company “Kodak” 2. Mastery of complexity: EX.) Diglossia + Smartphones (Genius @ apple store)
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  • Fall '19
  • Marshall McLuhan, Ex., Harold Innis

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