Security from piratesAlternatives1.A good option would be have a special team or committee for all real time information to be funneled through during any unforeseen events to reduce the risk or liabilities and degrading their image with social media misinformation. 2. Provide extensive training to staff in crisis management aboard the ship to better accommodate passengers and their needs during an emergency.3. Create an interactive forum for passengers to convey their concerns and voice their opinion both positive and negative. Carnival Cruise Line could use this forum to respond and offer incentives to not lose their business.RecommendationsThe recommendation that would best address their issues would be combining alternatives one and two. By limiting the amount of information released to social media by staffmembers aboard the ship and funneling all the real time information to a special team trained in public relations and crises management could highly reduce repercussions post incident. Any
CARNIVAL CRUISE LINE CASE STUDYstaff member not part of crises control team should be prohibited from any social media engagement related to any incident.Extensive training of staff members, consisting of staging mock disasters to simulate almost every scenario imaginable would increase the publics’ perception of them and how they handle emergencies. By focusing on safety and passenger accommodations during these times and dwelling less about posting on social media would enhance the passengers’ confidence in their brand. Direct any kind of media interaction to the experts. By doing this, the transparency isstill present but limits further liability of too much information.
CARNIVAL CRUISE LINE CASE STUDYReferencesBryce, K. (2014). The Role of Social Media In Crisis Management At Carnival Cruise Line.Journal of Business Case Studies. Volume 10, Number 3. The Clute Institute.Carnival Cruise Line. (2019). About Us. Retrieved from -carnival/about-us.aspxCarnival Cruise Line. (2019). VIFP Club. Retrieved rom Carnival Cruise Line.(2019). Carnival Hub App.Retrieved from Coombs, W. T. (2007). Protecting organization reputations during a crisis: The development andapplication of situational crisis communication theory. Corporate Reputation Review, 10(3). Retrieved from 8Iacobucci, D. (2016). Marketing Management. (5th Ed.). Stamford, CT. Cengage. Mungin, L. & Morganstein, M. (2013). Carnival Cruise Line in More Troubled Waters Retrieved from
CARNIVAL CRUISE LINE CASE STUDY
You've reached the end of your free preview.
Want to read all 10 pages?
- Fall '15
- Carnival Cruise Lines, cruise line, Holland America Line, Cruise lines