Outbound Logistic: Contracted delivery company is not able to deliver machines on time due
o fast expansion plans. Outbound logistics involve the collecting, storing and distributing the
products to buyers(ex. Processing of Orders, Delivery).
Sales: Marketing and sales department are doing quite well and are strong points for profit
well, massage can be expanded using internet. It identifies the customer needs and generation
of sales(ex. Advertising, Promotion, and Distribution).
Service: Macville enjoys good reputation for after sales services to customers. It involves
how to maintain the value of the product after it is purchased(ex. Installation, Repair,
Maintenance and Training).
Identify and describe existing and potential competitors/allies, then summarise the
strengths and weaknesses of each.
1. Nufix Inc.- It is shifting from instant coffee to espresso machine and coffee.
Strengths: Marketing, Finance and Human Resources
Weakness: Difficulty in adopting to need of niche market
2. Bean ex - Coffee bean trader is going to import espresso machine for their wholesale
clients.
Strengths: Easy entry to market
Weakness: No established service department to provide after sale services to wholesale
clients.
Develop a separate summary statement for each potential ally for a co-operative venture
that describes their alignment with MacVille’s vision, mission, values and attributes, as
identified on the tender document.
