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Outbound Logistic: Contracted delivery company is not able to deliver machines on time dueo fast expansion plans. Outbound logistics involve the collecting, storing and distributing theproducts to buyers(ex. Processing of Orders, Delivery).Sales: Marketing and sales department are doing quite well and are strong points for profitwell, massage can be expanded using internet. It identifies the customer needs and generationof sales(ex. Advertising, Promotion, and Distribution).Service: Macville enjoys good reputation for after sales services to customers. It involveshow to maintain the value of the product after it is purchased(ex. Installation, Repair,Maintenance and Training).Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.1. Nufix Inc.- It is shifting from instant coffee to espresso machine and coffee.Strengths: Marketing, Finance and Human ResourcesWeakness: Difficulty in adopting to need of niche market
2. Bean ex - Coffee bean trader is going to import espresso machine for their wholesale clients.Strengths: Easy entry to marketWeakness: No established service department to provide after sale services to wholesale clients. Develop a separate summary statement for each potential ally for a co-operative venturethat describes their alignment with MacVille’s vision, mission, values and attributes, asidentified on the tender document.