Ken Rudin, head of analytics at Facebook, says:You can use science and technology and statistics to figure out whatthe answers are but it is still an art to figure out what the right ques‐tions are...It is no longer sufficient to hire people who have a Ph.D.in statistics. You also need to make sure that the people that youhave have “business savvy.” Business savvy, I believe is becomingone of the most critical assets, one of the most critical skills, for anyanalyst to have.How do you figure out if a potential analyst that you are looking athas business savvy? When you interview them, don’t focus just onhow do we calculate this metric. Give them a case study, a businesscase study from your own business, and ask them, “in this scenario,what are the metrics you think would be important to look at?”That’s how you can get at that.Just One More ToolIn terms of practical skills, it goes without saying that the majorityof analysts around the world use Microsoft’s Word, Excel, andPowerPoint as their major workhorses. They are very powerfultools. It is surprising, however, how a few additional tools can makea big difference in terms of productivity.This section is meant as a challenge to two pri‐mary audiences. If you are an analyst, challengeyourself to learnjust one more tool or utilityinthe next month or quarter. If you are a managerof analysts, get them to challenge themselves inthis manner. Check in and find out how muchof an impact that has had. You will be surprised.