In 1992, the product expanded to international markets: Hungary and Slovenia.It entered the United States via California in 1997 and the Middle East in 2000. Red Bull started its market in Malaysia in year 1993. In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of $4 billion. QUESTIONS FOR DISCUSSION
1. List all the ways that Red Bull’s promotional efforts are unique from those of the mainstream? 1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about the product. This helps to create consumer interest in the product. He wanted the brand hit young people right in the face in a way that they experienced Red Bull to the fullest and appreciate its qualities. They shared their opinions with others when they talk with friends. This promotion strategy had created a ripple effect. Red Bull Off-roaders
Red Bull created logo-bearing off-roaders with giant cans of Red Bull attached to the trunk. Marketers even tossed out free cans of Red Bull from a fleet of Red Bull off- roaders. The mission is finding people who need energy and give them a free can of Red Bull. Besides, Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. Sponsoring Athletes and Teams Red Bull prefers to use different type of promotion strategy by sponsoring athletes even owning four soccer teams which includes New York’s Red Bull, Red Bull Salzburg, Red Bull Brazil, and RB Leipzig. Today, Red Bull sponsors more than 500 athletes – 100 in the United State- in 97 sports, mostly “extreme” sports. Sticking with unconventional way, Red Bull brings these athletes into the “family” by supporting them to achieve their dreams.
Sponsoring Events Red Bull also try to attract people’s attention by sponsoring sport events. Today, Red Bull has its name on dozens of major annual events, including Red Bull U.S Grand Prix ( MotoGP ), Red Bull Rampage ( mountain biking ) and etc. On the other hand,
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- Spring '14