In 1992 the product expanded to international markets

In 1992, the product expanded to international markets: Hungary and Slovenia.It
entered the United States via California in 1997 and the Middle East in 2000. Red
Bull started its market in Malaysia in year 1993.
In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest
people in the world with an estimated net worth of $4 billion.
QUESTIONS FOR DISCUSSION

1. List all the ways that Red Bull’s promotional efforts are unique from
those of the mainstream?
1980s. He hired a Red Bull Wings Team to go out and talk to people one-to-one about
the product. This helps to create consumer interest in the product. He wanted the
brand hit young people right in the face in a way that they experienced Red Bull to the
fullest and appreciate its qualities. They shared their opinions with others when they
talk with friends. This promotion strategy had created a ripple effect.
Red Bull Off-roaders

Red Bull created logo-bearing off-roaders with giant cans of Red Bull attached to the
trunk. Marketers even tossed out free cans of Red Bull from a fleet of Red Bull off-
roaders. The mission is finding people who need energy and give them a free can of
Red Bull. Besides, Red Bull provides the student representatives with free cases of its
energy drink and then encourages the kids to throw a party.
Sponsoring Athletes and Teams
Red Bull prefers to use different type of promotion strategy by sponsoring athletes
even owning four soccer teams which includes New York’s Red Bull, Red Bull
Salzburg, Red Bull Brazil, and RB Leipzig. Today, Red Bull sponsors more than 500
athletes – 100 in the United State- in 97 sports, mostly “extreme” sports. Sticking with
unconventional way, Red Bull brings these athletes into the “family” by supporting
them to achieve their dreams.

Sponsoring Events
Red Bull also try to attract people’s attention by sponsoring sport events. Today, Red
Bull has its name on dozens of major annual events, including Red Bull U.S Grand
Prix ( MotoGP ), Red Bull Rampage ( mountain biking ) and etc. On the other hand,