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Digital tools/platforms you will useWhy are you using itHow does it benefitthe customer and empower themCostSocial Media Platforms (Instagram and Facebook)to increase brand awarenessto increase customer satisfaction to increase sale The information is there a click away from the client. Quickly and without cost, customers can get the information they want, as well asmake their reviews.Unpaid: - Platforms: - PostsPaid: ads from $40/week.Search engine optimization (SEO)to increase brand awarenessto increase customer satisfaction to increase saleWhen searching for keywords in Internet search engines, the customer can easily find what they want, look at the evaluations left by other consumers and choose the company they want.Unpaid: Optimizing associated coding to both increase its relevance to specific keywords search engines.Paid: Ads from $25/week.Email MarketingAlthough it is no longer the most strategic tool, email is still widely used by people asa more formal form of In the case of email marketing, the consumer can simply ignore the Paid: around $ 100 for email mkt engineer. Student Assessment Guide v 1 May 2019Page 13 of 34
BSBMKG417 Apply marketing communication across a convergent industrycommunication. If will create with strategy, well-designed and targeted email marketingfor today's customers can be an effective strategy to strengthen and retain the company's relationship with its current customers.message and delete without any hassle those who are not interested, unlike conventional media. In addition, email is something more formal and can be stored by the consumer.4.What is the role of the customer in your strategy above? The role of customer in all marketing strategies is fundamental. In all strategies determined the idea is to make the customer have access to all the information of the company creating knowledge and awareness of the product and that after experimenting has the best experience possible. It's important to ensure a positive customer experience so customers build brand loyalty and affinity, evangelize your product or service and refer their friends, and leave you positive customer reviews that will help your business retain revenue and earn new customers.5.Create a digital marketing message for Crispin Clean. This message is to be used across the digital platforms that you identified above. You may answer this task in text form or you may create a mock ad. Ensure your message adheres to all relevant legislation, ethical behaviour and codes of practice. Body wash by Crispin Pan, your environmentally friendly body wash product. Buy now or visiting our website at Crispinpan.com6.Explain the costs associated with the platforms you have chosen. Do you believe they are cost effective? Why / why not?