Reductions in unit cost for placing a larger order

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127. Reductions in unit cost for placing a larger order are __________. 128. Your local instant photocopying service charges 10 cents a copy for copies up to a quantity of 25, 9 cents a copy for 26 to 100 and 8 cents a copy for 101 or more. What kind of adjustment to list or quoted prices is the photocopying service using? a) Bundle pricing b) Quantity discounts c) Loss-leader pricing d) Promotional discounts e) Everyday low pricing Ans: b Feedback: Quantity discounts are reductions in unit costs for a larger order. The question provides an example of quantity discounts. Page: 392 Learning Objective: 3 - 38 -
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Chapter 14: Marketing
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