Dried ready meals is expected to overtake the growth of frozen and shelf stable

Dried ready meals is expected to overtake the growth

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Dried ready meals is expected to overtake the growth of frozen and shelf stableready meals, with an expected 6% CAGR at constant 2017 prices over the forecastperiod. The variety of meal options available in the dried format and the feasibilityof on-the-go consumption will prove an effective strategy for category growthcompared to other formats of ready meals.Unit prices of ready meals are expected to decline over the forecast period due tothe increased entry of regional players challenging the existing brands offeringregional-specific tastes and products, and this will have a cascading effect on theoverall drop in the average unit price of the category.Companies such as Capricorn Food Products India Ltd and Melting Foods India Ltdhave started promoting their products at trade fairs, retail outlets, malls and publicgatherings by providing their products for the public. Such activities have shownpositive signs for growth of their respective brands and have slowly entered thecategory over the years.Products such as vegetable biryani and dal chawal, a typical Indian cuisine, werelaunched in 2016 and 2017 and have been well received by consumers. This isevident from the fact that such products are selling out in many retail outlets inurban regions and demand for ready meals has been growing. Further to this, manynew players have started to enter the category in 2017.Retail Value RSP - INR million - Current - 2017Growth PerformanceSales of Ready Meals by CategoryShelf Stable Ready Meals5,241.6Chilled Lunch Kits-Chilled Pizza-Chilled Ready Meals-Dinner Mixes-Dried Ready Meals4,125.9Frozen Pizza-Frozen Ready Meals11,023.0Prepared Salads-READY MEALSREADY MEALS20,390.50%10%20%CURRENTYEAR %GROWTH% CAGR2012-2017% CAGR2017-2022Competitive LandscapeCompany Shares of Ready Meals% Share (NBO) - Retail Value RSP - 2017OthersVadilal Industries LtdKohinoor Foods LtdMerino GroupInnovative Foods LtdVenky's India LtdAl Kabeer Exports Pvt Lt...Kohinoor Speciality Food...Bambino Agro Industries ...Gits Food Products Pvt L...ITC LtdMTR Foods LtdCapital Foods LtdMcCain Foods India Pvt L...24.1%0.5%0.8%0.9%0.9%1.0%1.2%1.7%2.0%5.8%8.8%11.4%14.1%26.7%
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© Euromonitor Interna±onal 2018Page 3 of 3Brand Shares of Ready Meals% Share (LBN) - Retail Value RSP - 2017OthersQuick TreatVegitSumeruVenky'sKitchens of IndiaAl KabeerKohinoorBambinoSunfeastAashirvaadGits Ready To EatMTRChingsMcCain24.2%0.5%0.9%0.9%1.0%1.1%1.2%1.3%2.0%2.8%4.9%5.8%11.4%14.1%26.7%Increasing shareDecreasing shareNo change
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  • Summer '18
  • Sagar Arora
  • Indian cuisine, ready meals, MTR Foods Ltd

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