The customer registration and login will be as is in the actual page is clear

The customer registration and login will be as is in

This preview shows page 16 - 18 out of 19 pages.

under it one with the Australian sports. - The customer registration and login will be as is, in the actual page is clear and is easy to find, the same will happen with any employee login - The coupons for this campaign will be send through E-mail, the new players will get a 15 dollars (AUD) that is only redeemable in the sports that were previously mention, for the old user the will receive a call from their account manager offering a 20 dollars (AUD) to bet in the previously mention sports and for how long it will be valid. Also when they login in a notification will show them about the coupon. - Only register user can give the page any kind of feedback. The new users will have priority with this because they will help to bring even more new user, this will let us know how friendly user in the interface and how easy is for them to understand the webpage and how they feel about the betting system - The company actually take bets online or calling. However the marketing strategy will be focus on online response especially in mobile apps. The app should be the main focus follow by our webpage; the latter is more for older clients. - The auto response is to tell the user that the account was created and the personal account manager will call soon - All the clients will have the same level of access to the web page and the same benefits this won’t change in any level from the previous one - Credit card transaction and information will be as is - Only one is needed during the project, he have to control the amount of exposition the video gets, check the new user and they opinion with the page and app and how ti improve in those aspects. THE E-MARKETING MONITORING STRATEGY & EVALUATION METHODS The final part of plan should explain and describe how you will monitor the e-Marketing plan when it is activated. You will also have to describe the methods you will use to measure the success or failure of your e-marketing plan for the product or the service. Monitoring Strategy : - check the amount of new costumers compere to the amount of reproduction of the video -Check how many new users stay after using the 15 dollars (AUD) coupon -check how many old users start betting in the sports the campaign will focus -Check if the user uses more the app and webpage with the help of the account manager Evaluation Methods : - For every 10.000 reproductions of the video there will be 1000 new clients (10%) if the amount of new clients is not at least 10% is a loose Marketing, Assessment No.1 Page 16 v1.1, Last updated on 3/05/2019 by MM
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T-1.8.1 -for every 1000 user at least 600 (60%) should stay after using the 15 dollars (AUD) if the amount is lower the campaign will be consider a fail -Check if at least 60% of the old users that redeem the 20 dollars (AUD) keep betting in these sports is a success - check the amount of user in the app and webpage after and before the campaign if mobile user increase by at least 20% is a success for the campaign SOURCES AND REFERENCES USED IN THE E-MARKETING PLAN 1. 2. 3. 4. - mix---from-4-p-s-to-7-p-s 5.
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