It increases employee loyalty cons some training

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It increases employee loyalty. Cons Some training courses are needed due to changes in job description. The HR budget would be still high. Recommendation & Rationale We suggest the second alternative. LCBO needs some representative to help wholesale customers, online customers, and retail customers. Each part needs its skills and knowledge. Therefore, LCBO can reorganize the staff and divide them into different groups instead of hiring new experts. Then, they can train them to align with new job descriptions. November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 27 of 44
CAMC Comprehensive Exam Candidate # Table 4.4 – Evaluation of Alternative Solutions & Recommendation WNTBA Statement #4 Data mismanagement Alternative #1 Use point cards for customers to keep their purchases history Pros It is cheap and easy to use. It keeps the history of purchases, which gives LCBO customer’s interests. Fast to implement Cons They could not force customers to use point cards It does not provide various information. Not everyone interested in having point cards Point card’s data is inconsistent Alternative #2 Invest in an integrated, online system to store and retrieve customer’s information (Note: Is there another major alternative?) Pros It keeps a lot of information in various kinds Data would be accessible, traceable, and consistent. It creates the opportunity to utilize data mining and big data processing approaches to be more relevant to customers. It helps modify and personalize searching results done by every customer. It provides LCBO with managerial reports. Cons It requires a huge amount of money. It takes time to develop and implement. It needs training courses for end users. November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 28 of 44
CAMC Comprehensive Exam Candidate # Recommendation & Rationale We highly recommend the second option because LCBO needs a fundamental change for their future, not just a temporary solution. A comprehensive, integrated system would be beneficial for them and provide customer centricity, engagement, and loyalty. Reports offered by the system help make the right decision regarding marketing, operations, and finance. November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 29 of 44
CAMC Comprehensive Exam Candidate # Table 4.5 – Evaluation of Alternative Solutions & Recommendation WNTBA Statement #5 Alternative #1 Pros Cons Alternative #2 Pros Cons Recommendation & Rationale November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 30 of 44
CAMC Comprehensive Exam Candidate # Table 4.6 – Evaluation of Alternative Solutions & Recommendation WNTBA Statement #6 Alternative #1 Pros Cons Alternative #2 Pros Cons Recommendation & Rationale November 5, 2004 © Canadian Association of Management Consultants 2004 Comprehensive Exam Page 31 of 44
CAMC Comprehensive Exam Candidate # Table 5 – Recommendation Detail Recommendations & ST = 0 to 3 months, MT = 3 to 9 months

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