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It increases employee loyalty cons some training

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It increases employeeloyalty.ConsSome trainingcourses are neededdue to changes in jobdescription.The HR budgetwould be still high.Recommendation & RationaleWe suggest the second alternative. LCBO needs some representative to help wholesale customers, onlinecustomers, and retail customers. Each part needs its skills and knowledge. Therefore, LCBO canreorganize the staff and divide them into different groups instead of hiring new experts. Then, they cantrain them to align with new job descriptions.November 5, 2004© Canadian Association of Management Consultants 2004 Comprehensive ExamPage 27 of 44
CAMC Comprehensive ExamCandidate #Table 4.4 – Evaluation of Alternative Solutions & RecommendationWNTBA Statement #4Data mismanagementAlternative #1Use point cards for customers to keep theirpurchases historyProsIt is cheap and easy touse.It keeps the history ofpurchases, which givesLCBO customer’sinterests.Fast to implementConsThey could not forcecustomers to usepoint cardsIt does not providevarious information.Not everyoneinterested in havingpoint cardsPoint card’s data isinconsistentAlternative #2Invest in an integrated, online system to storeand retrieve customer’s information(Note: Is there another major alternative?)ProsIt keeps a lot ofinformation in variouskindsData would beaccessible, traceable,and consistent.It creates theopportunity to utilizedata mining and bigdata processingapproaches to be morerelevant to customers.It helps modify andpersonalize searchingresults done by everycustomer.It provides LCBO withmanagerial reports.ConsIt requires a hugeamount of money.It takes time todevelop andimplement.It needs trainingcourses for end users.November 5, 2004© Canadian Association of Management Consultants 2004 Comprehensive ExamPage 28 of 44
CAMC Comprehensive ExamCandidate #Recommendation & RationaleWe highly recommend the second option because LCBO needs a fundamental change for theirfuture, not just a temporary solution. A comprehensive, integrated system would be beneficial forthem and provide customer centricity, engagement, and loyalty. Reports offered by the systemhelp make the right decision regarding marketing, operations, and finance.November 5, 2004© Canadian Association of Management Consultants 2004 Comprehensive ExamPage 29 of 44
CAMC Comprehensive ExamCandidate #Table 4.5 – Evaluation of Alternative Solutions & RecommendationWNTBA Statement #5Alternative #1ProsConsAlternative #2ProsConsRecommendation & RationaleNovember 5, 2004© Canadian Association of Management Consultants 2004 Comprehensive ExamPage 30 of 44
CAMC Comprehensive ExamCandidate #Table 4.6 – Evaluation of Alternative Solutions & RecommendationWNTBA Statement #6Alternative #1ProsConsAlternative #2ProsConsRecommendation & RationaleNovember 5, 2004© Canadian Association of Management Consultants 2004 Comprehensive ExamPage 31 of 44
CAMC Comprehensive ExamCandidate #Table 5 – Recommendation DetailRecommendations &ST = 0 to 3 months, MT = 3 to9 months

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Term
Spring
Professor
Dr. Michele Vincenti
Tags
Options, LCBO

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