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environmental analyses (such as SWOT, Five Forces Analysis, and PEST) and marketing audit have been directed, their results will update SMART objectives. SMART objectives ought to response to the question ‘Where do we want to go?’Apple Inc. SMART Objectives are as follows: Goals:Apple Inc. will increase its revenue by breaking into the high-level watch market and take 15% market share by 2016. Increase presence in various foreign markets. Continue producing high end products that are innovative and reliable Specific:This is a specific goal since it defines a new market where Apple Inc. has taken the time to innovate in a specific way. Till today there has not been a successful smart watch. Measurable: This goal it is measurable since the sales figures are required to be reported for all American corporations, Apple Inc. already has an advanced sales metrics analytics system in place to report to its stakeholders. As a world known company Apple Inc. results will be closely watched b tech aficionados. Attainable: This goal is attainable since Apple Inc. has a well-developed distribution system with its retail stores and online store.As the company attempt to access the fashion interest of it large, it can to accessorize its product line in a way that personal computers’ functions are more convenient.
128115Page 36Relevant: This goal is relevant because it sets a high standard of growth for an area where the firm has recently capitalized a huge quantity of its resources.Time-bound: The goal is time-bound sine Apple Inc. have a limited date to achieve the market share by 2016 (Apple Inc., 2012).Goals: Apple Inc. will increase its annual sales of the iPhone by 10% by the end of 2014- 2016 period. Increase sales of Mac Desktop computers and Mac Notebook by 7%. Specific: This goal is specific because it addressed an area where Apple has recently launched a series of new hardware updates and attaches a specific figure to its growth objective. Measurable: This goal is measurable since Apple Inc. keeps track of its annual sales reports. It will be easier to compare 2014 growth with 2016 growth. Attainable: This goal is attainable because people are lining up all over the world outside of Apple Inc. stores to get the iPhone 6 and iPhone 6s.Apple already has a powerful brand image whereas the Mac computers are not attacked by viruses and works unlike is the case with Microsoft computers.Relevant: This goal is relevant as Apple Inc. continues to encounter heavy competition from Asian developers in the smartphone market. This goal will help Apple Inc. to dominate market in the near coming future. Time-bound: This goal is time bound as it sets the deadline for growth measurement (Apple Inc., 2012).
128115Page 37Apple Inc. Marketing Objectives There is no point of having great products if there is no target market for those products.