35 description of sample and setting determination of

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3.5 Description of Sample and Setting Determination of the participant sample is best done when the criteria for inclusion in the sample if defined first. In this particular study, all participants must either be employees or customers of Rolta middle East for a minimum of one year. Employees must be fully permanent employees at the organization and not those working on contractual basis. Determining the period for which one has been a customer for a certain product is difficult. The clients therefore were supposed to have interacted with Rolta Middle east through digital channels. Further, consent the participant was supposed to 21
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accept (offer consent) the inclusion in this study. All the participants with the above qualifications were offered equal chances of inclusion in the study. 3.6 Narrowing the Sample Forty seven participants will be chosen through simple random sampling from the population of over 250 qualified participants. A small sample is chosen to allow for deeper inquiry for each participant and to allow for more comprehensive study results and a more cogeneric study as a result (McDonagh, Peterson, Parminder, Chang, & Shekelle, 2013). A qualitative study design requires a lesser smaller sample size as compared to a quantitative study design considering the will to acquire deep rooted information commingled with time restrictions and the study design in use (Dworkin, 2012). The amount of data that a single participant can provide is the major consideration in sample selection rather than the sample size; however, considering form of qualitative researches, a large variation exists in the sample size and a dominant argument still lingers on what is the smallest sample for a qualitative study, such as this one, should be (Dworkin, 2012). Dworkin (2002) explains that a qualitative studies should involve a minimum of five participants and a maximum of fifty participants. As shown in the appendix section participants, consisting of Rolta Middle East employees and customers, are recruited using emails and phone. The researcher, before contacting the employees or the customers sought the approval of the legal section of the company. After approval, the researcher requested for a list of qualified employees and went on to social media sites and posted adverts for inclusion as participants for this study. If a list of employees is not available for security reasons or due to any reasons whatsoever, then the researcher would have opted to use the company website to acquire data on various employees of Rolta 22
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Middle East, who would have been contacted to be included in the study. This would allow the researcher to attain a larger number of customers and at a lower cost. 3.7 Participant Sample After approval, the researcher sent emails to the selected sample. This email contained the questionnaire in the appendix section. This questionnaire is the primary tool for data collection for the study. It is, however, important to note that only participants who met the criteria for inclusion were included in the study. Random sampling was used
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  • Fall '08
  • Julier,L
  • Qualitative Research

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