Although it is mostly viewed as a positive as it reduces expenses, your social media pages are reliant upon the platforms servers which can lead to your pages not being accessible when there are server outages. 2. What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service? Advantages Social media marketing is cheaper than traditional marketing. Social media customer service and feedback is a much more efficient method compared to traditional surveys or dealer feedback
Social media provides a two-way channel of communication between the brand and its customers, making customer feedback much simpler and more efficient. Also makes market research easier for company’s. Social media is a great platform for brand building, as it is easy to broadcast the brands values on social media. It is also extremely cheap to do so compared to traditional platforms. Disadvantages The concept of two-way communication can be both positive and negative, the downside being you need customers/users in the first place. Negative feedback is amplified on social media compared to other platforms For paid adverts on Twitter, the performance of the ad is largely dependent on algorithms, and results may vary from advert to advert as the results are unpredictable.