awareness useful but incomplete information can be used as a reference to

Awareness useful but incomplete information can be

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awareness, useful but incomplete information can be used as a reference to upgrade web content, attract end users to websites, learn more, and connect with brands through social media or other methods. For BMW, the website is also a very important brand asset. Websites are places where potential customers and customers understand products and services, seek help, and even trade, and can be considered an important part of an organization's strategy. People usually only pay attention to paid advertising and page organic search engine optimization (SEO), because this is the main way to get the target audience of the company's products into the website and understand the relevant product information. But public relations can also affect website traffic. In order to promote the BMW i8 product, PR can promote positive media reviews related to information on the performance of high-end sports cars, and attach relevant web links. When you gain the trust of the media, pay attention to the corresponding traffic fluctuations and track which media articles or information about those visitors are interested. Not only does this help prove the return on investment for public relations, but it also helps companies determine which media can provide the most visitors. When visitors visit the site because they have read an article about the brand or information, they are also very interested in products and services Xie, Neill & Schauster, 2018). This makes the quality of traffic from public relations higher and more efficient. Tracking visitor conversion rates from public relations resources is the basis for further determining the value of public relations activities. PR is a powerful tool, and Google's technology allows information about the BMW i8 to be scored on a website with a high domain name authority, even if it is not linked back to the company's website. Not all links are good. Google punishes back-linking sites that appear to be paid or unrelated to
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relevant search terms. To measure the impact of PR on search engine optimization, be sure to track the rankings mentioned by the media. In addition, tracking the impact on
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