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b.Presence of counterfeits and imitations Presence of imitations creates a sense of distrust to the market on the part of consumers and may become a prerequisite forrefusal consumptionc.Lack of distinctive marks for identification of organic products Most consumers tend to seek universal logo, although this marking is not mandatory.
and sustainabilityLegal FactorsWhole Foods Market already has environmentally sound policies, but more of these policies can improve the firm’s standing and brand image. Whole Foods Market also can capitalize on its WholeTrade Guarantee to build the company’s reputation. The Whole Trade Guarantee evaluates suppliers based on fair labour practices. On the other hand, antitrust law is a threat because it reduces Whole Foods Market’s ability to maximize its growth via acquisitions and mergers in the U.S.Appendix 4 – Strategic Plan Strategic Plan2019 – 2021Native Bush Spices AustraliaExecutive SummaryThey organization is committed towards the production of quality products to its consumers. The products should blend into the market with ease. The products from the organization should be chemical free and sold in prices which are reasonable to the consumers to avoid the inversion of the Chinese market.VisionLiving in a sustainable world from seed to plate.Mission We proactively bring to market natural, organic and local foods and products.Our values are:
Respect:taking time to understand and value each of our customers and respecting their choices.Responsibility:acting with integrity towards our staff, our customers, the community and the environment.Caring:a duty of care for our staff, customers and the environment.Excellence:to always look to provide the best quality product and customer service.Integrity:to act with honesty, openness and do what we say we will do.Innovation:to be industry leaders.Strategic Objectives Production of high-quality organic products which is cheapHaving its source of raw materialsThe marketAustralian market and Asian marketMarket characteristics & conditionsHigh competition from the Australian market having company like Ballamys and Wild Hibiscus Flower company. Having gained international and national advantage through their several years of operations in the country.Success factorsAbility to produce raw materials for our selfAvailability of large market that needs organic food.CompetitorsBallamysWild Hibiscus Flower company.Potential new and emerging markets
Diversification and expansion of distribution channels. Stimulating demand by attracting new customers. Except through expansion of the distribution channels, the need of organic products h could be induced by promotion of organic products among large sections of the populationOther relevant factorsPresence of counterfeits and imitations Presence of imitations creates a sense of distrust to the market on the part of consumers and may become a prerequisite for refusal consumptionPEST AnalysisWhole Foods Market has mostly opportunities. However, there are some notable threats, such as global warming and rising labour costs in developing countries.