The marketing manager is also responsible for planning and overseeing theadvertising and promotional activities of the organization.The marketing manager must build relations with the advertisers bycommunicating with them as and when necessary. The marketing managermust also oversee the various on-going campaigns for the organization.The marketing manager must also develop and design promotional materialsby coordinating with the writers, artists and designers.The marketing manager also develops and executes a pricing strategy thatwill be able to hold the product or the service in the market for a longerperiod.The market manager is also responsible for achieving a significant marketshare in relation to the general and specific trends of the specific industry inthe market.The marketing manager must evaluate the marketing plans and results andmust also take corrective actions as and when necessary.The marketing manager must manage to bring about the necessary changesin the marketing and advertising policies in reaction to the trends of the market.The marketing manager must conduct surveys and bring out new marketingcampaigns.The marketing manager is also responsible for preparing the activity reportsrelated to the marketing strategies of the organization.Supervisory responsibilitiesThe marketing manager must manage at least three subordinate supervisorswho in turn manage five employees in the marketing department.The marketing manager is responsible for the overall functioning andperformance of the marketing department.The marketing manager must carry out the supervisory duties in accordancewith the policies of the organization.
156Self-Instructional MaterialVocational DevelopmentNOTESThe marketing manager is responsible for interviewing, hiring and trainingemployees.The marketing manager also has to direct the work of the employees, assignwork and perform performance appraisal.The marketing manager must also listen to the problems of the employeesand take effective measures to solve these problems.QualificationsThe job of the marketing manager requires the person to have essential skills thathelp him to perform the required duties in an effective manner.EducationThe person must have Master’s degree (M.A.) or equivalent.ExperienceAn experience of four-ten years is required. However, training in the same or relatedfield is also beneficial.Language skillsThe marketing manager must have skills that enable him to interpret andanalyse scientific and technical journals, financial reports and legal documents.The marketing manager must be able to respond to complaints and inquiriesof the employees, customers and regulatory agencies.The marketing manager must be able to write the required reports in theformat and style required.
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