The sixth benefit of artificial intelligence is the automation of marketing processes. The marketing process is a complex venture that entails systematic approaches that help a company to perform exemplary. AI enables marketing companies to reduce the burden of sending bulk messages (Rastogi, Gloria & Hendler, 2015). Notably, AI has the ability to send personalized messages to users which reduces the workload of a company. A person does not need to copy and paste numerous messages to different clients. A marketer only needs to install AI software that sorts out the messages and adds the name of each client in a matter of seconds. Automated marketing processing AI software reduces the number of resources required to market products to consumers. Automated responses and marketing tools replace human beings meaning by performing duties that were originally meant for the working class (Rastogi, Gloria & Hendler, 2015). In addition, artificial intelligence reduces the amount of time spent in advertising of products from hours to just a few seconds within a small specified
BENEFITS OF AI IN MARKETING 9 amount of time. Besides, machines are able to market goods more efficiently than human beings because AI has the ability to suggest products that a client most likely need. Also, AI helps marketers to know the kind of content to create and which type of clientele base it suits most. The seventh advantage of using AI to market goods and services is its ability to multichannel reach. The use of market automation creates a platform in which traders can market their goods to various channels (Autor, 2015). Notably, the automatic responses were given to Facebook users cab used in other platforms such as Emails or Twitter. In addition, the internet assessment and evaluation done in one platform can be applied to other platforms. If a marketing survey indicates that Facebook users complain of high prices of goods, the report can be used on other platforms such as Twitter and Google. In addition, AI has the ability to select the most suitable marketing channel for users. It is important to note that human beings lack the scientific ability to evaluate the preferred channel of customers (Kumar, 2015). AI has the ability to study human behaviors with respect to the use of digital channels such as social media. As a consequence therein of market automation, AI sends marketing information to customers using their preferred mode of channel. The information shared is similar but relayed in different channels to meet the preference of a customer. The channels are instrumental in increasing sales and profits of users by advertising goods in channels that customers use often and those that are user- friendly. The eighth advantage of AI in marketing is predictive analytics. Understanding and studying human behaviors with respect to purchases can be a toll order (Lemley & Casey, 2019). The study of market behavior can even take months before a marketing company understands the dynamics of a company. However, AI has the potential of going through huge
BENEFITS OF AI IN MARKETING 10 amounts of data and giving reports and patterns to users. In addition, AI gives predictive
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