Significant opportunity is the market growth and how

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significant opportunity is the market growth, and how we can improve our consumer base andthe AOR matched with a great SWOT can help us accomplish those goals.In closing, our goal this year is to remain profitable, build our consumer base, increase ourmarket share, and to build our revenue dollars and bank account. We will do this by focusing onour strengths and weaknesses using our AOR. We know we had success the previous year byincreasing prices and investing more in advertising now the goal is to find more ways to turn aprofit, build our product and consumer lines.
Sales, Marketing, &IndustryWhen we started with our SWOT analysis before the beginning of quarter one, we focused onselling quality products at a reasonable price. Selling at a reasonable price compared to ourcompetition is something that we excelled at this year. We also had a sense of brand awareness,which brought traffic to the Hisco brand. The company and its commitment to research not onlykept the existing base but could bring in new business.We lacked majorly in marketing and advertising, which we made up for this year, and that wasour primary area of investment. We also required outside investments, which we were able to getin quarter three. Our previous leadership could not budget the previous administration had a plan
which consisted of 240,000, and this was unacceptable. Newer companies should see a return oninvestment along with the loss of 130,000 the year before this was considered the primary area ofweakness. The biggest threat is that the competition was developing new ideas and strategies,along with not sitting still. For us to penetrate its plan, we have to be opportunistic, along withcreative in finding a way to penetrate this market. With RedEx being excellent in manufacturingand Matek being excellent in marketing our two most significant weaknesses, we had to pursuethese significant threats as areas of opportunity.Sales: 2,505 Units @ $600 $1,503,000Gross Margin $1,007,09967.0% Operating Margin$487,220 32.4% Net Income $238,529 15.9% Current Credit Line $432,506 CurrentDebt$135,572 Return on Sales [ROS]15.9%x Asset Turns x 1.94 Return on Assets[ROA]30.8%x Financial Leverage x 1.21 Return on Equity [ROE]37.4%The current trend has Hisco making its money based on sales as you can see in the figures abovewe sold 2505 units at 600 per unit, which was a result of the 100.00 per unit raise that weimplemented. This grossed over one point five million in income. We also had an operatingmargin of one million, and the margin was almost 500,000. Net income was almost 240,000,which was in itself the entirety of what was made the previous year.15.9 % current credit line is adeficient number for debt to income ratio based on the company valuation. With a 15.9% returnon sales and 37.4 return on equity, the company is making its money based on the price raisesand the sales volume. The sales volume increase stems from the overabundance of advertisingthat tapped into the market but did not penetrate it completely. Also, having established a low

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