Thesis Final Report (long)

Q so when your family shops do they come and talk to

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Q: So when your family shops do they come and talk to you about the bargains they got ? A: not as such. I’m not into i.e. just come here to analyze the crowd. Because I’m back here in Karachi after a long time I had to get some furniture but the furniture here is expensive and no bargaining takes place on furniture. Respondent # 57 Assalam-ualkium! We are students of SZABIST and we are conducting a research based on bargaining specifically in open air retail markets like Sunday Bazaar. The interview will take 5- 7 minutes and we will appreciate if you can be a part of this exercise. A: Okay Sure! Can we also record the audio of this interview? A: Yes Gender: Male Income Bracket:15-25k Age bracket: 25-30 Profession: Looking after account payables at Imtiaz Super Market Q: How frequently do you visit Sunday Bazaar? A: Once or twice a month Q: What have you purchased during these visits? A: Clothes and any random thing I come across that I like. Q: Why not any other market? A: I think it’s a good place for shopping Q: What’s so good about this place? 135
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A: Well firstly there is a lot of variety. Secondly everything is cheap here. Q: So do you come here alone or with family and friends ? A: I come here with my friends mostly and sometimes alone. Q: Do you shop or come here to look around and for entertainment? A: Definitely I come here to shop. Not for fun. Q: Do you bargain when you make a purchase? A: Yes. It’s a good thing that you get the cheapest price out of the vendor. Q: If you are buying a shirt for 200 Rs how much do you think you can bargain it for? A: Anything worth 200Rs can be bargained for a 100Rs.Half price. Q: How do you get the vendor to give you the item for half the price? A: Well that’s because you are not here to purchase just one shirt. Because they are cheap and you end up buying 5-7 shirts due to which the vendor has to bring down the price. Q: How do you decide the worth of an item? A: As this is not the only market i visit i have an idea about the overall average price of an item in different markets so I can quote a cheaper price to the vendor. I know what a shirt costs in sadder, park towers or liberty so I can guess the average price of a shirt here. Q: Do you think females are better bargainers or males? A: Females are a lot better bargainers. Q: Well why is that? A: Maybe because they are good at talking whereas men are more the silent type except for those who are in the field of marketing. Q: Do you think you are a good bargainer? A: Yes. Because my field is Marketing which makes me a good bargainer. Respondent # 58 Gender: Male Profession: Salaried Age:35-40 Q: What do you get from here? A: There is good branded stuff here; some is new whereas some is used. Sometimes you get really good stuff in used jeans or t-shirts. Q: You come here frequently?
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  • Fall '09
  • ........., Bargaining, Sunday Bazaar

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