1 226 355 32 shenzhen 444 56 guangzhou 313 344 188

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8.1% 22.6% 35.5% 3.2% Shenzhen 0 44.4% 0 5.6% Shanghai 8.7% 26.1% 55.1% 8.7% 1.4% Guangzhou 31.3% 34.4% 18.8% 0 Chengdu 7.1% 14.3% 21.4% 28.6% Changchun 8.7% 34.8% 39.1% 13.0% 4.3% Beijing V. Satisfy Satisfy Fair Dissatisfy V. dissatisfy Customer/ owner satisfaction over the complain handling City Customer/Owner Satisfaction
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136 concept direction and strategy‘ (0.7333), as well as the ‗practicability of corporate culture‘ (0.6888). 0.1262 0.1648 0.1157 0.1402 0.1554 0.1262 0.1169 0.0540 0.1219 0.1487 0.1118 0.1234 0.0521 0.0962 0.1307 Qualification Image and reputation Spending on charity Corporate culture Public relationship Maxi. score Reasonable score Company A Figure 5-7 Radar diagram representing the competitive attributes scores of Company A under the ‘social responsibility’ factor
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137 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 0.6889 Practicability of corporate culture 0.7333 Brand concept, direction and strategy 0.8222 Relationship with the gov’t 0.8222 Relationship with the public 0.8666 Relationship with the press 0.8718 Development of corporate brands 0.88572 Quality of R&D 0.9047 Relationship with clients/ customers 0.9048 Relationship with sub-contractors 0.9168 Number of complains per month 0.9259 Establishment of dept. for corporate brand 0.9445 Credibility of contract exchange 0.9445 Quality performance 0.9643 Spending on charity from profits 0.9744 Relationship with supplier 1.2954 Number of awards from industry 0.7889 Corporate culture 0.8791 Public relationship 0.8857 Qualification 0.9643 Spending on charity 1.0556 Image and reputation Score Criteria Table 5-18 Summary of scores of competitiveness criteria (the ‘second’ level) and attributes (the ‘third’ level) under the ‘social responsibility’
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138 5.0000 100.0% 0.0% 0.0% 0.0% 0.0% B Reasonable Score 3.4444 11.1% 22.2% 66.7% 0.0% 0.0% A COMPANY A Score 5.0000 100.0% 0.0% 0.0% 0.0% 0.0% B Reasonable Score 3.6667 11.1% 44.4% 44.4% 0.0% 0.0% A COMPANY A Score V. good Good Fair Bad V. bad Corporate culture 5.0000 100.0% 0.0% 0.0% 0.0% 0.0% B Reasonable Score 4.1111 22.2% 66.7% 11.1% 0.0% 0.0% A COMPANY A Score V. good Good Fair Bad V. bad Relationship with gov‘t 5.0000 100.0% 0.0% 0.0% 0.0% 0.0% B Reasonable Score V. good Good Fair Bad V. bad Brand concept, direction and strategy 4.1111 22.2% 66.7% 11.1% 0.0% 0.0% A COMPANY A Score 5.0000 100.0% 0.0% 0.0% 0.0% 0.0% B Reasonable Score V. good 33.3% V.good Good Fair Bad V. bad Relationship with the public 4.3333 66.7% 0.0% 0.0% 0.0% A COMPANY A Score Score Good Fair Bad V. bad Relationship with the press Worst-performing Attributes 4.0000 0.0% 0.0% 0.0% 100.0% 0.0% B Reasonable Score 3.7778 11.1% 0.0% 0.0% 77.8% 11.1% A COMPANY A Score 2.3333 0.0% 0.0% 33.3% 66.7% 0.0% B Reasonable Score 2.2500 0.0% 12.5% 12.5% 62.5% 12.5% A COMPANY A Score >90 60-90 30-60 <30 None Quality performance 4.3333 66.7% 0.0% 33.3% 0.0% 0.0% B Reasonable Score 4.2222 22.2% 77.8% 0.0% 0.0% 0.0% A COMPANY A Score V.good Good Fair Bad V. bad Relationship with suppliers 3.6667 33.3% 0.0% 66.7% 0.0% 0.0% B Reasonable Score >10 5-10 3-5 <3 None Spending on charity 4.7500 87.5% 0.0% 12.5% 0.0% 0.0% A COMPANY A Score 2.0000 0.0% 0.0% 0.0% 100.0% 0.0% B Reasonable Score 6 times or 12.5% >3 times 4-5 times 2-3 times 1 time None Number of awards (Indust) 2.7500 12.5% 25.0% 37.5% 12.5% A COMPANY A Score Score 3 times 2 times 1 time None Number of awards (Gov‘t) Best-performing Attributes Table 5-19 Details of scores of the best and worst five competitive attributes under the ‘social responsibility’ factor
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139 5.1.9
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