Extended decision making a limited decision making b

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extended decision making? A. limited decision making B. partial decision making C. mid-range decision making D. modified decision making E. internal decision making 14-5
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Chapter 14 - Consumer Decision Process and Problem Recognition B 25. Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this? C 26. Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation? C 27. The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent? B 28. _____ is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision process? A. Alternative evaluation B. Problem recognition 早早 C. Information search D. Purchase E. Postpurchase evaluation A 29. Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate? 14-6
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Chapter 14 - Consumer Decision Process and Problem Recognition B 30. A(n) _____ is the way an individual perceives his or her feelings and situation to be at the present time.
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