Individual subjective evaluations of issues and

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individual subjective evaluations of issues and phenomena Questions of Policy: they are conducted to recommend a course of action to lawmakers or policy-making bodies When is a research question preferred over a hypothesis? If there is not enough resources to find the result of a hypothesis, we will stick with a research question. What drives the selection of a method? Personal Interest Social Importance Theoretical Significance What should researchers rely on to answer research questions and hypotheses? Know the four scientific goals of communication research. To describe behavior To determine the causes of behavior To predict behavior To explain behavior Be familiar with the twelve characteristics that distinguish research as a scientific endeavor. Based on evidence Testable Explores all possibilities Replicable Public record – like a relay, passing information to the next in line. Self-correcting – continuously updating data Measurement and observation – quantitative or qualitative Control error Objectivity Skepticism Generalizability Heuristic What is the difference between quantitative and qualitative methods?
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  • Summer '13
  • P.Aust
  • researcher, social science research

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Christopher Reinemann
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