It also allows the company to be informed everything

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company’s product is called brand monitoring, delivering insights not just information. It also allows the company to be informed everything from their product line to their current marketing campaign, and it provides what type of research effort to conduct. It is essential that Coca Cola knows how to obtain what’s being said about their products online and focus on targeting any red flags appeared in those conversations. Coca Cola use their own company’s social media platform to reasonably monitor the countless conversations take place on Twitter, Facebook and Instagram about the company’s product every day. Responding is a part of crisis management, the ability to pinpoint and determine what conversations or comments are needed to solve a problem or issue with the consumers while responding at a personal level is another form of social-media engagement. By analyzing and interpreting the messages correctly from the customer service team, the results can be satisfying for both the company and the consumers, this served as a great way to develop market insights that will impact marketing decision making to a wide range of target market segments across the globe. Amplification is the promotion of a product through text or by any visual means in order to make it more successful and connect to their target audience as well. With striking and bold slogan that was changed from “Open Happiness” in the year of 2009 until 2016 with the new tagline, “Taste the Happiness”. The tagline was relatively short and simple, their approach was to
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  • Winter '16
  • Sayatani
  • Marketing, Coca Cola

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