Japanese have utmost respect for social structures government family etc Are

Japanese have utmost respect for social structures

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Japanese have utmost respect for social structures (government, family, etc). Are very competitive but are also willing to accept loss as a learning opportunity. Communication Low context communication Americans communicate very directly, sometimes too directly. High context communication Japanese communicate more subtly and following many unwritten social rules. Work culture Americans are hard workers and career driven. In Japan work is closely tied to honour. The Japanese are very hard workers and it’s very common in Japan to be almost devoted to one’s job. Language American English is often the only language spoken by Japanese is the national language. Japanese is 13 | Page V.1. NOV 2017
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the majority of the people. Because of the vast array of minorities, a number of other languages are also popular including Spanish, Italian, Chinese, Hindi. completely unlike English. A relatively low percentage of the population speaks English. Technology America is the biggest, unrivaled market when it comes to Technology. Japan is a highly technological country. A lot of technological innovation starts in Japan before it gets exported and embraced by other markets. Identify consumer attributes Guess Games targets the subset of smartphone users who are not necessarily into gaming but like competition and have good skills in one of the vertical domains targeted by the company’s apps (general knowledge, math, music, etc). People aged 18-35 who may have limited financial capacity but still decide to spend part of their disposable income on gaming and entertainment. People aged 35-60 who don’t mind spending 5-10$ a month to fill those short empty moments during their everyday life (commutes, coffee breaks, etc). Identify how product features are going to play out in the market Guss games is going to develop a pilot general trivia application to assess the Japanese market. The app is going to generate short quiz based games in which users play against each other and earn virtual coins. Each individual quiz is going to take no more than 2 minutes to complete, making the app ideal to use to kill time. 14 | Page V.1. NOV 2017
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Consumer interest Guess Games is a mobile games company. Gaming is one of the fastest growing technological markets. When it comes to Japan, the gaming market has grown by approximately 35% year on year, surpassing the US for three years in a row. This growth is especially notable when considering that the US has nearly three times as many smartphone users than Japan. Perhaps the most relevant is the role played by loot boxes in successfully monetising games above all other mobile apps. According to recent reports, games took almost 65% of mobile gaming revenue in Japan between July 2016 and June 2018. The share of revenue was significantly higher than the amount of time spent in the apps, indicating the genre's efficiency when monetising users in the Japanese market. This is where loot boxes, otherwise known as the "gacha mechanic", comes into play with users purchasing in-game currency for a chance to unlock high value items. For many of the top games in Japan, these in-game items were collectible cards, and games incorporating a collectible card battling mechanic were well-represented in the top games in Japan by revenue.
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  • Blessing Kuranone

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