Arranging for a product to occupy a clear distinctive and desirable place

Arranging for a product to occupy a clear distinctive

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69) Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is known as ________.A) positioningB) segmentingC) diversifyingD) prospectingE) satisficingAnswer: A492-370) Effective positioning begins with ________.2-371) Which of the following Ps in the marketing mix describes the goods-and-services combination the company offers to the target market?2-3
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72) In the marketing mix, design, packaging, services, and variety can be categorized under ________.2-373) In the marketing mix, place includes ________.A) logisticsB) discountsC) sales promotionD) advertisingE) packagingAnswer: A532-374) ________ refers to activities that communicate the merits of the product and persuade target customers to buy it.2-3
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75) Which of the following is true with regard to a SWOT analysis?2-476) ________ is an overall evaluation of the company's strengths, weaknesses, opportunities, andthreats.2-477) In a SWOT analysis, which of the following would be considered a strength?A) industry trends B) technological shifts C) environmental demandsD) performance challengesE) internal capabilitiesAnswer: E532-478) In a SWOT analysis, ________ include favorable trends in the external environment.2-479) The main section of the marketing plan most likely presents a detailed ________ analysis of
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the current marketing situation. 2-480) A marketing plan begins with a(n) ________, which presents a brief summary of the main goals and recommendations of the plan for management review.2-4
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