Greater population density is associated with less

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- greater population density is associated with less helping - in smaller groups, more likely you have a relationship in place so a reciprocal altruism is likely to take place RESEARCH Example: - Baron (1997) - people in mall were approached by confederate asking for change - either in front of bakery (ambient) or no clear odors - completed mood questionnaire - RESULTS - more likely to provide help if asked in front of a bakery because you feel more pleasant - feeling pleasant influences your helping! Good Mood Leads to Helping: Reasons - why feeling good leads to doing good: - desire to maintain ones good mood - helping makes you feel good.. saying no does not - positive expectations about helping - if you are in a good mood then your thoughts are bias towards positives - positive thoughts - positive thoughts and expectations about social activites 215: March 22nd, 2011
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Good Moods Lead to Helping: Limitations - why feeling good might not lead to doing good - costs of helping are high - ex. we want McGill to be clean and all we need is 10 hours of your time! - positive thoughts about other social activities that conflict with helping - eg. taking the time to help someone would conflict with the good mood associated with getting to the party on time! Bad Moods and Helping - under most conditions, positive mood increases probability of helping; bad moods are more complicated - when negative moods make us more likely to help others: - if we take responsibility for what caused our bad mood (ex. feel guilty) - if we think of the person as causing our mood then we are less likely to help - if we focus on other people - if all we focus on is how distressed we are today, less helping - if we are made to think about our personal values that promote helping - when negative moods make us less likely to help others: - if we blame others for our bad mood - if we become very self focused - if we are made to think about our personal values that do not promote helping - ex. i think every man is responsible for their mess Helping and Role Models - Role Models are important in teaching children about helping - how do role models inspire helping? - the more role models you have that show you helping is attractive, the more likely to help - 3 reasons: - provide an example of behavior to imitate directly - teach that helping is valued and rewarding - increase awareness of societal standards of conduct Helping and Social Norms - norm of reciprocity - if something good is done to you, you will want to do good back - norm of equity - norm of social responsibility - people should help those who need assistance - concerns about justice or fairness - norm of self interest 215: March 22nd, 2011
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