21 Richard L Celsi and Jerry C Olson The Role of Involvement in Attention and

21 richard l celsi and jerry c olson the role of

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21. Richard L. Celsi and Jerry C. Olson, “The Role of Involvement in Attention and Comprehension Processes,” Journal of Consumer Research 15 (September 1988): 210–224. 22. Ronald Smit, “Advance to Go: Winning with Gamification,” Wired (June 19, 2013), . 23. Natalie Kitroeff, “Syracuse University Turns to Harry Potter to Motivate Business Students,” Bloomburg Business (September 12, 2014), bw/articles/2014-09-12/syracuse-university-uses-a-harry-potter-game-to-motivate- b-schoolers. 24. Anthony G. Greenwald and Clark Leavitt, “Audience Involvement in Advertising: Four Levels,” Journal of Consumer Research 11 (June 1984): 581–592. 25. Mihaly Csikszentmihalyi, Flow: The Psychology of Optimal Experience (New York: Harper Collins, 1991); Donna L. Hoffman and Thomas P. Novak, “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations,” Journal of Marketing 60(3) (July 1996): 50–68. 26. Judith Lynne Zaichkowsky, “The Emotional Side of Product Involvement,” in Advances in Consumer Research 14 , eds. Paul Anderson and Melanie Wallendorf (Provo, UT: Association for Consumer Research): 32–35. 27. For a discussion of interrelationships between situational and enduring involvement, see Marsha L. Richins, Peter H. Bloch, and Edward F. McQuarrie, “How Enduring and Situational Involvement Combine to Create Involvement Responses,” Journal of Consumer Psychology 1(2) (1992): 143–153. 28. Joseph B. Pine II and James H. Gilmore, Markets of One: Creating Customer-Unique Value through Mass Customization (Boston: Harvard Business School Press, 2000), (accessed May 30, 2005). 29. Neeraj Arora et al., “Putting One-to-One Marketing to Work: Personalization, Customization, and Choice,” Marketing Letters (2008): 305–321; Mike Beirne, “Mars Gives M&M’s a Face,” Brandweek , . Jsp?Vnu_Content_Id=1003807134 (accessed May 28, 2009); Edward C. Baig, “Technology Allows You to Be a Part of History in Obama Book,” USA Today , www. usatoday.com/tech/news/2009-05-20-obama-time-capsule-amazonN.htrn?csp=34 (accessed May 21, 2009); Karl Greenberg, “Lexus Backs First Consumer-Customized Magazine,” Marketing Daily (March 18, 2009), (accessed August 19, 2012). 30. Gian Lavecchia, “Oreo’s ‘Dunk in the Dark’ Strategy and the Future of Real-Time Marketing,” Fast Company (April 18, 2013), oreos-dunk-dark-strategy-and-future-real-time-marketing. 31. For more information on the involvement construct, see “Special Issue on Involvement,” Psychology and Marketing 10(4) (July/August 1993). 32. Mark J. Arnold and Kristy E. Reynolds, “Hedonic Shopping Motivations,” Journal of Retailing 79 (January 2003): 77–95. 33. Carmen W. Cullen and Scott J. Edgett, “The Role of Involvement in Promoting Canadian Universities,” Journal of Promotion Management 1(2) (1991): 57–71. 34. Deborah J. MacInnis, Christine Moorman, and Bernard J. Jaworski, “Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads,” Journal of Marketing 55 (October 1991): 332–353.
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