Lack of experience personnel to deal with import and custom.
3. Opportunity Use of internet for advertisement.Withdraw of competitor from new Sydney market.Increase in population growth rate4. ThreatsRaising interest rates could decrease disposable incomeNufix.inc a global corporation entering in espresso machines and bean market.Bean ex coffee supplier is entering in espresso machine market.3. Existing and potential competitors /allies, then summaries the strength and weakness of eachExisting / potential competitor1. Nufix inc.It is shifting from instant coffee to espresso machine and coffeeStrengthsMarketing, Finance and Human resourcesWeaknessDifficulty in adopting to need of niche market2. Bean exCoffee bean trader is going to import expresso machine for their whole sealer clients.StrengthsEasy entry to marketWeaknessNo established service department to provide after sale services to whole sale clients4. Potential alliancesAs required in tender1. Business name: Home espresso trades
Description of business (includes vision of MacVille )To sell espresso machines to home customers in SydneyDescription of joint businessShared space in four trade fairs.StrengthsHome consumer market compliment commercial consumer market.