Lack of experience personnel to deal with import and custom 3 Opportunity Use

Lack of experience personnel to deal with import and

This preview shows page 1 - 4 out of 4 pages.

Lack of experience personnel to deal with import and custom.
Image of page 1
3. Opportunity Use of internet for advertisement. Withdraw of competitor from new Sydney market. Increase in population growth rate 4 . Threats Raising interest rates could decrease disposable income Nufix.inc a global corporation entering in espresso machines and bean market. Bean ex coffee supplier is entering in espresso machine market. 3. Existing and potential competitors /allies, then summaries the strength and weakness of each Existing / potential competitor 1. Nufix inc. It is shifting from instant coffee to espresso machine and coffee Strengths Marketing, Finance and Human resources Weakness Difficulty in adopting to need of niche market 2. Bean ex Coffee bean trader is going to import expresso machine for their whole sealer clients. Strengths Easy entry to market Weakness No established service department to provide after sale services to whole sale clients 4. Potential alliances As required in tender 1. Business name: Home espresso trades
Image of page 2
Description of business (includes vision of MacVille ) To sell espresso machines to home customers in Sydney Description of joint business Shared space in four trade fairs. Strengths Home consumer market compliment commercial consumer market.
Image of page 3
Image of page 4

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture