Along with the increase in passenger capacity

advantage to their competitors. Along with the increase in passenger capacity, improving
revenue streams by increasing the number of tickets sold, the Oasis included a plethora of
amenities including a boardwalk, restaurants and recreational activities. Due to the
extravagant size of the Oasis, ticket prices begin at 200 dollars per day, thus for a 7-day
cruise, for the cheapest tickets on the boat, the price of a holiday on board the ship is 400
dollars above the willingness for average consumers to spend on a cruise, $1,070. Hence, the
Oasis on the Seas must rethink their positioning strategies as well as their target market and
most importantly their pricing methods and strategies.
3.0 Remedies
First, for Oasis on the Seas to combat the current impending GFC, it is recommended that the
Cruiser Line differentiates its services. Hence, during a financial crisis, consumers are willing
to spend less, and as spending is decreased the quantity of demand for high-end expensive
cruises lowers. Thus, Oasis on the Seas must create cheaper options to generate more demand
for its product. Oasis can achieve this by lowering the number of services available to the
cheaper tickets for cruises, alike fine dining, live music, water activities etc, and instead,
make those additional options to add to a less expensive package. This will generate an
increase in customers due to the lower price of the cruise ship and additionally is a potential
revenue stream for the Oasis on the Seas. Furthermore, another strategy to combat the GFC
would be to wait before taking on its Maiden sail and instead focus more on brand building
and brand awareness, to increase demand for the ship once the economic conditions have
settled down.
Oasis on the Seas have narrowed down their target market to families, and household income
earners of $90,000, reducing the potential to market to a greater audience. Instead of focusing
on a segment of demographics in a market, Oasis by the Seas should market the holiday niche
market. By expanding themselves through advertisement and influencer campaigns, Oasis on
the Seas can open their market to younger audiences as well as, more middle-aged
individuals or couples. Hence, by additionally, targeting psychological factors, alike