Along with the increase in passenger capacity improving revenue streams by

Along with the increase in passenger capacity

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advantage to their competitors. Along with the increase in passenger capacity, improving revenue streams by increasing the number of tickets sold, the Oasis included a plethora of amenities including a boardwalk, restaurants and recreational activities. Due to the extravagant size of the Oasis, ticket prices begin at 200 dollars per day, thus for a 7-day cruise, for the cheapest tickets on the boat, the price of a holiday on board the ship is 400 dollars above the willingness for average consumers to spend on a cruise, $1,070. Hence, the Oasis on the Seas must rethink their positioning strategies as well as their target market and most importantly their pricing methods and strategies. 3.0 Remedies First, for Oasis on the Seas to combat the current impending GFC, it is recommended that the Cruiser Line differentiates its services. Hence, during a financial crisis, consumers are willing to spend less, and as spending is decreased the quantity of demand for high-end expensive cruises lowers. Thus, Oasis on the Seas must create cheaper options to generate more demand for its product. Oasis can achieve this by lowering the number of services available to the cheaper tickets for cruises, alike fine dining, live music, water activities etc, and instead, make those additional options to add to a less expensive package. This will generate an increase in customers due to the lower price of the cruise ship and additionally is a potential revenue stream for the Oasis on the Seas. Furthermore, another strategy to combat the GFC would be to wait before taking on its Maiden sail and instead focus more on brand building and brand awareness, to increase demand for the ship once the economic conditions have settled down. Oasis on the Seas have narrowed down their target market to families, and household income earners of $90,000, reducing the potential to market to a greater audience. Instead of focusing on a segment of demographics in a market, Oasis by the Seas should market the holiday niche market. By expanding themselves through advertisement and influencer campaigns, Oasis on the Seas can open their market to younger audiences as well as, more middle-aged individuals or couples. Hence, by additionally, targeting psychological factors, alike
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