First impression 4 presentation a begin converting a

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FIRST IMPRESSION 4. Presentation a. Begin converting a prospect into a customer by creating a desire for the product or service b. Order-getting selling process 5. Close a. Obtain a purchase commitment from the prospect and create a customer 6. Follow-up a. Ensure that the customer is satisfied with the product or service Chapter 18 Website design elements 1. Context
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a. Site’s layout and visual design 2. Commerce a. Capability to enable transaction 3. Connection a. Degree that site is linked to other sites 4. Communication a. Enables site-to-ser, user-to-site, or two way communication 5. Content a. Text, pictures, sound, and video 6. Community a. User-to-user communication 7. Customization a. Ability to tailor itself to different users or to allow users to personalize the site B2B organizational goals 1. BRAND AWARENESS ---- 84% Multichannel marketing Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and marketspace. Transactional websites vs promotional websites
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