possible in comparing the McDonald’s from the recent past (focusing on low-cost burgers) to the McDonald’s today.McDonald’s food has been recognized that junk food and unhealthy eating habits lead to obesity. Because fast food usually contains excess calories, sodium, empty carbs, and unhealthy fats. Thus, McDonalds introduces healthier versions menu, with less than 400 calories consisting of a salad, medium fries, diet coke, and a dessert. Besides, Burger King used "Baked not Fried" and Subway used the "Eat Fresh". Therefore, McDonald's must change strategy by using low-fat products, vegetables and even the menu for vegetarians. As the result, there was a 0.2% same store sales growth at the end of 2013, but McDonalds's image has overshadowed, because. McDonalds istrade mark of junk food. 3. The resource-based view of the firm identifies four criteria that managers can use to evaluate whether particular resources and capabilities are core competencies and can, therefore, provide a basis for sustainable competitive advantage. Are these measures independent or interdependent? Explain. If (some of) the measures are interdependent, what implications does that fact have for managers wanting to create and sustain a competitive advantage?
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- Fall '16