SOCIAL MEDIA COLLEGE 11 BUSINESS OVERVIEW Provide an overview of your chosen

Social media college 11 business overview provide an

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© SOCIAL MEDIA COLLEGE 1.1 BUSINESS OVERVIEWProvide an overview of your chosen organisation by answering the questions below:1.What is the name of the organisation? 2. What products and/or services does the organisation offer? 3. Who are the organisation’s target customers? 4. What are the main sales channels? Online, wholesale, retail, telesales, etc. 5. Where is the organisation located? What geographies does the organisation operate in?
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© SOCIAL MEDIA COLLEGE 1.2 MARKETING OPPORTUNITIES Digital & Social Media Marketing Objectives SWOT Analysis Blog & Content Marketing Opportunities Qualitative marketing objective(s): Communicate to potential clients why the company is the best option when choosing a builder for their project Increase customer loyalty Quantitative marketing objective(s): Increase project leads that convert into won projects Strengths: Experienced team Client satisfaction over profit Weaknesses: Digital brand reach and presence Team commitment Opportunities: Partnerships with suppliers and subcontractors Threats: Reliability of subcontractors Bad weather that delays reaching target date for completing projects Increase website traffic that transfers to leads Increase project leads Increase client referral
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© SOCIAL MEDIA COLLEGE 1.3 CONTENT AUDIT
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