To be successful most businesses focus on customer

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139. To be successful, most businesses focus on customer service. However, the cable industry has a his- tory of poor customer service. Cable companies are facing competition for TV customers who once had no choice but cable if they wanted to see more than local programs. In the face of this competition from direct broadcast satellites, cable companies are trying to use a _____ strategy to show that they have become customer-oriented. a. segmentation b. product differentiation c. targeting d. repositioning e. demarketing ANS: D Repositioning is changing consumers' perception of a brand in relation to its competitors. PTS: 1 REF: 131 OBJ: 08-9 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy NARRBEGIN: Turkey Hunting Equipment Turkey Hunting Equipment Around the beginning of fall each year, about 2.7 million turkey hunters all over the United States start looking at catalogs for the perfect item to guarantee that this year they will kill a wild turkey, the most elusive game bird on the North American continent. The devoted turkey stalker can stock up on everything from camouflaged turkey hunting socks, turkey license plate holders, vests with huge pock- ets for toting dead birds, and hunting videos to turkey decoys, turkey earrings, and turkey callers. Neil Cost is considered the best manufacturer of turkey callers in the world. It is his only product, and each is highly prized by turkey hunters. It is not unusual for a turkey hunter to pay $5,000 for one of Cost's callers. NARREND 140. Refer to Turkey Hunting Equipment. Wild turkey hunters would be defined as a: PTS: 1 REF: 117 OBJ: 08-1 TOP: AACSB Reflective Thinking | TB&E Model Customer NAR: Turkey Hunting Equipment 141. Refer to Turkey Hunting Equipment. Given that the wild turkey hunters number approximately 2.7 million, it meets the segmentation criterion of:
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PTS: 1 REF: 118 OBJ: 08-3 TOP: AACSB Reflective Thinking | TB&E Model Customer NAR: Turkey Hunting Equipment
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