Copyright dr tomasz lenartowicz goods or services

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Copyright    Dr. Tomasz Lenartowicz   Goods or Services Country A Country B International Business Environment Behavior: CULTURE Government: POLITICS Legal System: LAW
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Copyright    Dr. Tomasz Lenartowicz Terminology Company / enterprise / business / firm Domestic – operates (*) in 1 country only Multinational (MNE, MNC): operates (*) in more than 1 country. Many different names: Multidomestic International Transnational Global (*) What does it mean? Foreign Direct Investment [?] Trade [?] , Franchising [?]
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Copyright    Dr. Tomasz Lenartowicz Global Company Concept # of countries Firm's denomination Integration and synergy No integration and no synergy Multidomestic Multinational International Int'l management orientation regarding affiliates Global Not Global >1 Operations in 1 country only: Domestic Company
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Copyright    Dr. Tomasz Lenartowicz International, … etc UK Chile India Japan USA HK Mexico From: Bartlett and Ghoshal, Managing across borders, 1989 Slide 10-7
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