Selection Criteria In evaluating a multimedia product, there are two major aspects that are of prime importance namely the technology (Form/Style, Medium/Format) and the content ( target audience, key content, purpose ) .
Uses of Multimedia Entertainment and Fine Arts (movies and animation, interactive multimedia, others) Education (computer-based training courses, edutainment (blend of education and entertainment, others) Engineering, Mathematical and Scientific Research (modeling, simulation, others) Industry (presentation for shareholders, superiors and coworkers, Medicine (virtual surgery, simulation, others) Multimedia in Public Places (stand-alone terminals and kiosks in hotels, railway stations, shopping malls, museums, and grocery stores; digital bulletin boards; others)
Elements of Multimedia Target Audience Who are your intended audience? Can you describe the audience in terms of reading or comprehension level, learning styles and socio- economic background? Sender/Author Who is creating this product? What kind of institutions/ companies usually create this kind of product? Key content What topics are included? Is the information well researched or verified? Purpose What do you intend to accomplish after your audience will use the product? Is the product designed to entertain, to educate, to inform or to call for action. Form / Style What will be the tone of the message? What fonts, color or shapes that you will use? Do you need background music? Does the product have animation or not? Is it interactive or not? Medium / Format What information or media types will you use or combine to create the product? What devices will be used to create and run the product?
Project: Applying the different resources of media and information, create a 2-5 minute music video or advertisement (product, advocacy, etc) with your group.
Media and Information Literacy – Diwa Senior High Series Media and Information Literacy by CHED
- Spring '20