251chapter 4 252 253 254 255 256video clip why

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251.Chapter 4 252. 253. 254. 255. 256.Video clip: Why marketing research is important? 257.Case lets: Coke Zero Kellog's 258. 259. 260. 261.Develop the research of selected and approved product 262.Ses sio n 5 263.Consumer Buying Behavior 264. 265. Students will be able to understand How consumer characteristics influence buying behavior and consumer decision making process. Customer vs. Consumers What is Consumer Behavior Factors affecting consumer behaviors Consumer decision making process 266. 267.Chapter 5 268.Case Study (A case study of Q Mobile in Pakistan) 269. 270.6 TVC`s 271. 272.Video Case Zoots (Reflective log) 273.Ses sio n 6 274.Business Buyer Behavior 275. Students will be able to understand Define business market and explain how business market differ from consumer market. Identify the major factors that influence the business buyer behavior. List and define the steps in the business buying decision prcess. Business Market, structure and demand. Business buyer behavior Participants in business buying behavior Influencer in business buyer behavior Business buying process 276.Chapter 6 277.Tvc’s 278. 279. 281.Customer- 282. Students will be able to 284. 287. 289. 293. 7
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280.Ses sio n 7 Driven Marketing Strategy Define four major steps in designing customer driven strategy : Market target, segmentation, differentiation and positioning. 283. What is STP Why STP Product and service differentiation 285. 286. 288.Chapter 7, 290. 291.Customer Profile 292. 294.Develop Customer Profile for the selected and approved product. 295.Ses sio n 8 296.Mid TermProject pesentation 297.Ses sio n 9 298.Workshop 299.Ses sio n 10 300. 301. 302.Marketing Mix 303.Product (Product) 304. Students will be able to Understand product and services classification Brand Strategies What is product? Level and classification of product and services Product Portfolio Product and line decisions 305. 306. 307.Chapter 8 308.Sample of Product Portfolio of Unilevr 309.Develop Product Portfolio f selected and approved product 310. 311.Ses sio n 11 312.Marketing Mix 313.(price) 314. Students will be able to 315. understand pricing and pricing strategies importance and understanding of customer value perception when setting price. Internal and external factors affect the pricing strategy Understand the pricing strateges 316. What is Pricing? Factors influence the price decision Internal and external factors influences the price. Pricing strategies 317.Chapter 10 318.Video Case Smarter Kids 319.Reflective log 320.TVC`s 321. 322.Develop Product Portfolio f selected and approved product 323.Ses sio n 12 324.Marketing Mix 325.(Place) Understand the channels, types of channels and channel intermediaries 326. 327. What is Marketing channel? Why marketing channels Types of channel Channel Intensity Channel Intermediaries 328.
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