This part of the marketing plan provides the actual strategy (the 4 P’s), including each group’s financial calculations, export considerations, and implementation of the product plan. This strategy is specifically constructed for the target market the group describes in the Consumer and Market Profile part of the assignment. This part of the marketing plan is to be handed in on Thursday, November 18th. It is to be no more than 8 typed, double spaced pages, 12 pitch (not including appendices). Note: Submit the original Part I of the Marketing Plan with Part II (Bind Part I and Part II together). Part III: The Marketing Plan PresentationDuring the last 2 weeks of classes, each group will be assigned a time to present both parts of their marketing plan. Each group will have a maximum of 30 minutes (including setup time) to present. Please note that the group should have three members present the marketing plan. Note:Each student must present at least once during the semester; either during the case analysis, and/or the application question, and/or the marketing plan.
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