Improvements and changes in communication technologies also open different

Improvements and changes in communication

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inventories and reduce waste throughout their global supply chains. Improvements and changes in communication technologies also open different avenues through which to communicate with customers. The continued popularity of blogging, hauling and other forms of social interaction between customers or potential customers can act to attract customers or build customer loyalty. It also offers more marketing channels through which companies can communicate with consumers
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DEMOGRAPHICS 1. Segments by class: H&M strategy is offering high fashion at low prices, typically targeting working class, lower middle class and students. 2. Segments by class/home: The most popular segment is women aging between 15 and 30 years, either still living at home, in student dorms, or in their first house in urban regions 3. Segments by age: The most popular segment is women aging between 15 and 30 years commonly known as generation Y, ambitious with high buying power. 4. Segments by family life: Typical college to graduate females life at home single, on their own in dorms or in their first home, either single or as a young couple without children.
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CULTURAL FACTOR H&M’s target customers are youths and young adults of both sexes. Customers are segregated based on location with different regional preferences. Preferences between regions and markets differ significantly as consumers are fragmented into more specific niche groups than ever before.
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