100%(6)6 out of 6 people found this document helpful
This preview shows page 12 - 14 out of 22 pages.
59) According to Table 6.2 in the text, the comparative evaluation of survey methods, the tendency of the respondents to give answers that are socially acceptable whether or not they are true refers to the ________ criteria.A) response rateB) control of field forceC) social desirability/sensitive informationD) perceived anonymityAnswer: CDiff: 1 Page Ref: 183LO: 6.2 Identify the criteria for evaluating survey methods, compare the different methods, and evaluate which is best suited for a particular research project.60) ________ involves observation techniques where the researcher clearly defines the behaviorsto be observed and the methods by which they will be measured.61) ________ is observation that involves a researcher monitoring all relevant phenomenon,
without specifying the details in advance.62) The Internet is the fastest method of obtaining data from a large number of respondents. There are many reasons for this speed. Which of the following is notone of those reasons?63) Observational methods may be ________ or ________.A) structured; unstructuredB) direct; indirectC) conducted in a natural environment; conducted in a contrived environmentD) all of the aboveAnswer: DDiff: 2 Page Ref: 185-186LO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.