More recently however the Brussels Beer Project resurrected the practice with

More recently however the brussels beer project

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More recently however, the Brussels Beer Project resurrected the practice with their Babylone batch, and the brewers shared their insights with Toast Ale for this first foray into beer from bread in 2015. So even though it’s not the first time this has been done, there are signs that Toast Ale have hit upon a business model that could help this practice scale around the world. By actively sharing the recipe for their pale ale, the startup provides the basis for replication by other breweries in collaboration with Toast Ale , adapting to local bread available and brewing traditions. There’s an emerging enthusiasm, going beyond UK craft-beer hotspots like London and Bristol, to Iceland, South Africa and the USA. Tristram Stuart says that brewers he’s spoken to are seizing the opportunity to utilise this new and interesting ingredient to experiment with new recipes and flavours. It’s through communicating over a beer, made with bread, that Toast Ale hope to make a dent on the structural food waste that is endemic in today’s linear economy. Of course, this would mean Toast Ale team is put out of business. While Tristram openly looks forward to that day, he says that “there’s a lot of beer to be made in the meantime”. Ellen MacArthur Foundation (2015). Answer one of the following (a or b): a) Explain why Toast Ale ’s business model is a “circular economy” and whether or not this is a sustainable business model. b) Based on the five generic approaches to achieving competitive advantage through environmental investment, explain how Toast Ale can achieve competitive advantage.
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10 Question 15 – Sustainability and Risk (15 points) Risk can be an entry point for promoting sustainability. Using one of the environmental initiatives below (a or b), explain what types of risk(s) the company may face and how the proposed strategy may help alleviate or eliminate those risk(s). a) Air Canada b) H&M
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11 Essay Questions (Please indicate which questions you are answering)
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  • Fall '17
  • Dror Etzion
  • Greenhouse gas, Brewing, Toast Ale

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