More recently however the Brussels Beer Project resurrected the practice with

More recently however the brussels beer project

This preview shows page 9 - 18 out of 18 pages.

More recently however, the Brussels Beer Project resurrected the practice with their Babylone batch, and the brewers shared their insights with Toast Ale for this first foray into beer from bread in 2015. So even though it’s not the first time this has been done, there are signs that Toast Ale have hit upon a business model that could help this practice scale around the world. By actively sharing the recipe for their pale ale, the startup provides the basis for replication by other breweries in collaboration with Toast Ale , adapting to local bread available and brewing traditions. There’s an emerging enthusiasm, going beyond UK craft-beer hotspots like London and Bristol, to Iceland, South Africa and the USA. Tristram Stuart says that brewers he’s spoken to are seizing the opportunity to utilise this new and interesting ingredient to experiment with new recipes and flavours. It’s through communicating over a beer, made with bread, that Toast Ale hope to make a dent on the structural food waste that is endemic in today’s linear economy. Of course, this would mean Toast Ale team is put out of business. While Tristram openly looks forward to that day, he says that “there’s a lot of beer to be made in the meantime”. Ellen MacArthur Foundation (2015). Answer one of the following (a or b): a) Explain why Toast Ale ’s business model is a “circular economy” and whether or not this is a sustainable business model. b) Based on the five generic approaches to achieving competitive advantage through environmental investment, explain how Toast Ale can achieve competitive advantage.
Image of page 9
10 Question 15 – Sustainability and Risk (15 points) Risk can be an entry point for promoting sustainability. Using one of the environmental initiatives below (a or b), explain what types of risk(s) the company may face and how the proposed strategy may help alleviate or eliminate those risk(s). a) Air Canada b) H&M
Image of page 10
11 Essay Questions (Please indicate which questions you are answering)
Image of page 11
Image of page 12
Image of page 13
Image of page 14
Image of page 15
Image of page 16
Image of page 17
Image of page 18

You've reached the end of your free preview.

Want to read all 18 pages?

  • Fall '17
  • Dror Etzion
  • Greenhouse gas, Brewing, Toast Ale

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes