True product placement is becoming increasingly

This preview shows page 42 - 44 out of 97 pages.

TRUE Product placement is becoming increasingly common in many product categories, including beverages. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 14. (p. 373) Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium. TRUE This is the definition of a loyalty program. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion Multiple Choice Questions 15. (p. 356) The difference between advertising and publicity is that advertising is: A. more effective . B. almost always used in conjunction with consumer satisf C. a paid form of marketing communication. D. designed to remind consumers while publicity is used to E. always handled by advertising agencies.
Image of page 42

Subscribe to view the full document.

Advertising is a paid form of communication, which distinguishes it from publicity, which is unpaid. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Advertising, Public Relations, and Sales Promotions 16. (p. 365) Advertising is a paid form of marketing communication using: All of these are potential advertising media. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Advertising, Public Relations, and Sales Promotions 17. (p. 357) Kelly is the head of marketing for a nonprofit agency that supports the arts. She just received the go-ahead from her Board of Directors to conduct the agency's first-ever advertising campaign. Her first step will be to: The first step in development of an advertising campaign is to clearly identify the target market. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-01 Describe the steps in designing and executing an advertising campaign. Topic: Advertising, Public Relations, and Sales Promotions
Image of page 43
Image of page 44
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern