There were four steps in the GPS revolution First new technologies were

There were four steps in the gps revolution first new

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5. There were four steps in the GPS revolution. First new technologies were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third __________, and services; and finally consumers changed becoming "geo-enthusiasts." A. demand exceeded production capabilitiesB. competitive forces such as Garmin and TomTom, developed new productsC. profits exceeded costs resulting in GPS units became cash cowsD. GPS technology became a necessity rather than a luxuryE. production was shipped overseas greatly reducing production costs6. There were four steps in the GPS revolution. First new technologies were developed and became readily available; second, regulatory changes were made allowing cell phone frequencies and former military technologies available for commercial use; third, competitive forces developed new products and services; and finally __________ 3-5
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Chapter 03 - Scanning the Marketing Environment7. "Geo-enthusiast" refers to 8. Over a period of several decades coffee consumption declined from 75% of the population to 45%; it increased to 57% and once again declined to 55%. A firm with a good marketing orientation would have not only noticed these changes, it would have 9. Predicting the future in terms of environmental scanning requires assumptions about the number of years the trends will continue and A. the total potential investment required to achieve company goals.B. the total potential revenues that could be generated as a result of additional investment now.C. the rate of increase or decline in the various stages.D. a marketing department that is willing to forego immediate results.E. a large enough cash reserve to counteract any negative financial difficulties.
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