A mode rate b compromise c luxury d evolutionary e

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A. mode rate B. compromise C. luxury D. evolutionary E. selective Selective distribution is a compromise between intensive and exclusive distribution. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-03 List the three levels of distribution intensity. Topic: Distribution Intensity 40. (p. 319-320) Full-line discount, category specialist, and specialty stores are all __________ retailers. A. foo d B. general merchandise C. price sensitive D. limited demand E. special appeal These are all general merchandise retailers that may carry a wide range of products. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 41. (p. 319) If a food manufacturer had a full range of products, in a number of different containers sizes, which kind of store would the company probably NOT
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choose as a retailing partner? A. Conventional supermarket B. Supercenter C. Warehouse club D. Convenience stores E. The manufacturer could choose any of these as a retail Convenience stores carry limited inventory and would not be a good choice for a food manufacturer with a full range of products. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 42. (p. 317) Paul's family has owned and operated a small chain of conventional supermarkets. Competition from a variety of other kinds of retailers has adversely affected the business. To address the new competitive reality, Paul wants to apply what he recently learned as a marketing major and he has recommended that his family should: All of these are strategies conventional supermarkets are using in order to compete against intrusions by other food retailing formats. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 43. (p. 318) Supercenters have become the fastest growing retail category by combining broad assortments of groceries and general merchandise products. __________ dominates this category with more than 80 percent of the supercenters in the United
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States. A. Targ et B. Meijer C. Kmart D. Kroger E. Walmart Walmart has thus far made the largest investment in supercenters of any retailer. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 15-04 Describe the various types of retailers. Topic: Identify Types of Retailers 44. (p. 318-319) Compared to conventional supermarkets,
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