3 the contact method that minimizes interviewer bias

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3)The contact method that minimizes interviewer bias is:a)mailb)telephonec)focus groupd)personal interview
4)The first step in the marketing research process is to define the problem.This step has threecomponents—specifying the research objectives, identifying the consumer population of interest, and:
5)A group of investors wants to bring a minor league baseball team to a community of 100,000 as away to create hometown spirit and offer a new form of family entertainment.It surveyed people inthe community to see if they would attend the games, how frequently they would attend, and whetherthe location of the proposed baseball stadium was acceptable.This is an example of the use of:
6)Focus groups:a)are typically conducted in mall settingsb)are used to gather exploratory datac)are a type of descriptive researchd)are one-on-one interviewsTrue/False Questions (on Scantron mark A for True and B for False)—(1 point each.)7)One class article discusses theSorites Paradox.This paradox is discussed in the context of whenbrands become vague or no longer stand for anything.True.8)Johnson & Johnson’s new marketing campaign is designed to build a sense of trust between the brandand consumers.True.9)Alcohol retailer Bevmo relies heavily on television advertising to market its product.False.10)Unlike other data collection methods, on-line research is valid, reliable, and representative of thegeneral population.False.11)Exploratory research is typically large scale and more expensive than other research techniques.False.12)By the time she was 32 years old Michelle Peluso was already the CEO of Travelocity.True.
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Term
Fall
Professor
Constantine,J
Tags
Marketing, University of California, Marketing Research Process, Multiple Choice Questions, John H Constantine

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