P 180 political consultants have been using market

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(p. 180) Political consultants have been using market research for decades to help their candidates understand: A. who makes up the voting public and how to reach them. B. what ethical lapses they can get away with. C. which consumers spend the most money. D. how large their campaign signs should be. E. how to buy the votes they need. Political consultants frequently survey likely voters to find out their current attitudes and to gain insight into how to reach those who may be persuaded to vote for the candidate. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 20. (p. 180) Paul subscribes to an Internet service that alerts him whenever other firms in his industry are quoted in the media. Paul is using this type of market research primarily to:
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Since Paul's service is informing him of quotes from managers of others in his industry, he is monitoring his competition. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 21. (p. 180) Leonard just bought his first bagel franchise. As part of the franchising agreement, Leonard receives a monthly report detailing the actions and results of other franchisees. Leonard can use this market research report to: By learning about actions and results of other franchisees, Leonard can receive guidance related to all of these areas. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 22. (p. 180) Every month Dr. Combahee takes her staff to lunch and asks them to share patients' comments and concerns. Dr. Combahee is using the lunches as an informal marketing research effort intended primarily to:
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Dr. Combahee is asking specifically about comments and concerns of her customers; thus, she is primarily seeking to better understand their needs. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 09-01 Identify the five steps in the marketing research process Topic: Marketing Research 23.
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